STAND THE FIGHTBRAND GUIDE / 1.2

01. Identity system

Stand The Fight | STAND THE FIGHT / BRAND GUIDE 01 / 13 TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION IDENTITY SYSTEM VERSION 1.2 A controlled refinement of the selected L2 direction. Logos, type, colour and practical assets for digital, print and clothing. FOR REVIEW / NOVEMBER 2026
01 / 13   Identity systemAsset library ↓

02. The refined identity

Stand The Fight | The refined identity STAND THE FIGHT / BRAND GUIDE 02 / 13 THE REFINED IDENTITY One master, with deliberate overlap, readable movement and a grounded Japanese column. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION 01 CONTROLLED MOVEMENT The lean stance and defined feet hold the throw in balance. Large open shapes keep the movement readable. 02 A SHARED EDGE The body curve overlaps the S through a real negative-space cut. There is no white background patch in the artwork. 03 A QUIETER SECOND TIER Light uppercase English and a fixed-height katakana column support the name. The column ends level with the descriptor. PRIMARY LOGO / COLOUR
02 / 13   The refined identityAsset library ↓

03. A useful logo family

Stand The Fight | A useful logo family STAND THE FIGHT / BRAND GUIDE 03 / 13 A USEFUL LOGO FAMILY Choose the level of detail to suit the space. Keep the approved proportions intact. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION PRIMARY / BILINGUAL ENGLISH / FULL COMPACT / NAME EMBLEM / SMALL SPACE
03 / 13   A useful logo familyAsset library ↓

04. Colour, with restraint

Stand The Fight | Colour, with restraint STAND THE FIGHT / BRAND GUIDE 04 / 13 COLOUR, WITH RESTRAINT One red head is the focal point. The same artwork also works in a single ink. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION INK #111111 RGB 17 / 17 / 17 PRINT K100 STF RED #C81D25 RGB 200 / 29 / 37 CMYK APPROX. 0 / 86 / 82 / 22 PAPER #F4F1EB RGB 244 / 241 / 235 OPTIONAL BACKGROUND COLOUR / LIGHT ONE INK REVERSE / DARK Use white or reverse files on dark backgrounds. Paper is a supporting surface. On the bilingual patch, Japanese lettering may use STF red. The CMYK red is a starting conversion; match the actual stock or thread with the supplier.
04 / 13   Colour, with restraintAsset library ↓

05. Space and size

Stand The Fight | Space and size STAND THE FIGHT / BRAND GUIDE 05 / 13 SPACE AND SIZE Protect the silhouette and the quiet descriptor. Switch versions before detail becomes too small. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION KEEP AT LEAST HALF A HEAD DIAMETER CLEAR Measure from the visible artwork, including the Japanese column. The exported masters already include a clear margin. STARTING MINIMUMS FULL BILINGUAL 420 px / 100 mm wide ENGLISH FULL 340 px / 80 mm wide COMPACT NAME 180 px / 45 mm wide EMBLEM 64 px / 18 mm wide These are starting limits for clean reproduction. For an avatar or favicon, use the dedicated icon files. For embroidery, use the open-gap patch artwork at the supplied size.
05 / 13   Space and sizeAsset library ↓

06. Type that knows its job

Stand The Fight | Type that knows its job STAND THE FIGHT / BRAND GUIDE 06 / 13 TYPE THAT KNOWS ITS JOB Heavy condensed names. Light, open supporting text. Correct Japanese glyphs. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION STAND THE FIGHT ANTON / DISPLAY AND WORDMARK BASIS Use Anton for short display headlines. The logo is a fixed outlined composition with adjusted proportions and a custom overlap; always place the supplied artwork. TRADITIONAL JAPANESE JIU-JITSU EPILOGUE / LIGHT 300 Regular 400 for body copy. Semibold 600 for labels and useful information. Keep tracking natural in sentences; reserve wider spacing for short uppercase labels. スタンド・ザ・ファイト NOTO SANS JP / REGULAR 400 The original, unmodified font files and their Open Font Licences are included. Logo files are outlined and need no installed fonts. Editable templates require the supplied fonts.
06 / 13   Type that knows its jobAsset library ↓

07. Japanese, with a purpose

Stand The Fight | Japanese, with a purpose STAND THE FIGHT / BRAND GUIDE 07 / 13 JAPANESE, WITH A PURPOSE The English wording remains fully readable. Japanese is a secondary rendering of the academy name. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION WORKING NAME RENDERING スタンド・ザ・ファイト This is a phonetic katakana rendering of Stand The Fight. It preserves the sound of the academy name. The English discipline descriptor remains unchanged. KEEP THE COLUMN AS A UNIT Keep the small kana, voiced marks and centred punctuation. Do not rotate a horizontal text line to imitate vertical Japanese. Use the supplied outlined column. VOICE Direct, calm and welcoming. Make class details easy to find. Use only confirmed instructor, venue and affiliation information.
07 / 13   Japanese, with a purposeAsset library ↓

08. Social, without starting over

Stand The Fight | Social, without starting over STAND THE FIGHT / BRAND GUIDE 08 / 13 SOCIAL, WITHOUT STARTING OVER Square, portrait and story templates keep the same type hierarchy and room for class information. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION SQUARE PORTRAIT STORY The SVG templates have editable headline, date, venue and contact fields. The PDFs and PNGs are previews of those labelled fields, not finished announcements. Replace every field before publishing. Use the emblem avatar where the full logo would be too small. Keep its clearance for circular crops.
08 / 13   Social, without starting overAsset library ↓

09. Digital assets

Stand The Fight | Digital assets STAND THE FIGHT / BRAND GUIDE 09 / 13 DIGITAL ASSETS Transparent SVG for interfaces. PNG for platforms and tools that need a raster file. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION WEB / SOCIAL BANNER The banner is a flexible 1600 x 600 composition, not a platform-specific safe-area guarantee. The kit also includes light and dark avatars, SVG app icon, PNG icon sizes and an ICO file. TOKENS INCLUDED Ink, red, paper, typography and spacing are recorded in JSON and CSS. Use the compact logo or emblem in small headers.
09 / 13   Digital assetsAsset library ↓

10. Print that is ready to adapt

Stand The Fight | Print that is ready to adapt STAND THE FIGHT / BRAND GUIDE 10 / 13 PRINT THAT IS READY TO ADAPT Editable class poster, blank letterhead, contact card templates and process-colour logo PDFs. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION A3 POSTER 85 x 55 MM CARDS A4 LETTERHEAD Poster and card print PDFs include 3 mm bleed and trim boxes. Their labelled fields are templates. Replace them, then regenerate the print file. CMYK files are process-colour starting art; ask the printer to proof on the actual stock.
10 / 13   Print that is ready to adaptAsset library ↓

11. Clothing and patches

Stand The Fight | Clothing and patches STAND THE FIGHT / BRAND GUIDE 11 / 13 CLOTHING AND PATCHES Name patch and bilingual circular patch, with open gaps for stitching. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION NAME PATCH / 100 x 85 MM Two thread colours on a natural ground, or one black thread. The open-gap mark increases separation around the bodies and trouser hems. BILINGUAL PATCH / 75 OR 90 MM English and Japanese names follow balanced arcs. Colour and mono artwork is supplied at 75 and 90 mm. These are vectors, not stitch files; ask the supplier to digitise and sew a sample.
11 / 13   Clothing and patchesAsset library ↓

12. Patches in context

Stand The Fight | Patches in context STAND THE FIGHT / BRAND GUIDE 12 / 13 PATCHES IN CONTEXT Illustrative material mockups. The vector artwork remains the production reference. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION RECTANGULAR NAME PATCH / 100 x 85 MM BILINGUAL CIRCULAR PATCH / 90 MM Black and STF red on a natural ground. STF red Japanese lettering, paired with the English name.
12 / 13   Patches in contextAsset library ↓

13. Handoff and everyday use

Stand The Fight | Handoff and everyday use STAND THE FIGHT / BRAND GUIDE 13 / 13 HANDOFF AND EVERYDAY USE The package is built around one set of vector shapes, with clear choices for each medium. TRADITIONAL JAPANESE JIU-JITSU IDENTITY SYSTEM 1.2 / REVIEW EDITION LOGOS/ Outlined SVG, transparent PNG and vector PDF. Primary, English, compact, emblem and wordmark. Colour, black, white and reverse. SOCIAL/ + WEB/ Editable SVG social templates, avatars, banner, icons, CSS and JSON tokens. PRINT/ + PATCHES/ Print templates, CMYK PDFs, measured patch artwork and shirt artwork. FONTS/ + SOURCE/ Original licensed fonts, source code, selected reference and rebuild instructions. KEEP THESE CONSTANT Preserve the overlap and its transparent gap. Use the full English descriptor exactly as supplied. Keep only one red head. Use a supplied mono file for one ink. Use the compact or emblem file before shrinking microcopy. Never stretch the logo, rebuild the name in live type, or move individual Japanese characters. Review status: refined identity and application kit for your assessment. The Japanese name is a working phonetic rendering. Print stock, thread choices and stitch files belong to the supplier handoff.
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Everything in one place

Asset library

Download the outlined logos, application templates and supplier artwork below. The guide above uses the same layout source as the PDF. SVG, PDF and PNG versions are grouped together so you can choose the format you need.

Brand guide PDFLatest circular patch refinementFile and production notes
101 asset sets / 209 files

Logo files

Outlined SVGs, vector PDFs and transparent PNGs. Use the supplied geometry.

Social media

Avatars and editable square, portrait and story templates.

Web assets

Banner, icons and design tokens.

Print

Stationery, class poster templates and process-colour artwork.

PDF

Card back template cmyk 3mm bleed

print/stf-card-back-template-cmyk-3mm-bleed

PDF14 KB
PDF

Card front cmyk 3mm bleed

print/stf-card-front-cmyk-3mm-bleed

PDF31 KB
PDF

Compact name logo / 100mm cmyk

print/stf-compact-100mm-cmyk

PDF16 KB
PDF

Throw emblem / 100mm cmyk

print/stf-emblem-100mm-cmyk

PDF7 KB
PDF

Full English logo / 100mm cmyk

print/stf-english-100mm-cmyk

PDF21 KB
PDF

Poster a3 template cmyk 3mm bleed

print/stf-poster-a3-template-cmyk-3mm-bleed

PDF43 KB
PDF

Primary bilingual logo / 100mm cmyk

print/stf-primary-100mm-cmyk

PDF31 KB

Patches and clothing

Balanced bilingual patch, earlier studies and garment artwork. All patch files are vector art for supplier digitisation.

MD

Readme

patches/balanced-circular/README

MD1 KB
JSON

Spacing review

patches/balanced-circular/spacing-review

JSON1 KB
Balanced bilingual patch / 75mm colour ink japanese

Balanced bilingual patch / 75mm colour ink japanese

patches/balanced-circular/stf-n1-balanced-patch-75mm-colour-ink-japanese

SVG57 KBPDF27 KBPNG185 KB
Balanced bilingual patch / 90mm colour ink japanese

Balanced bilingual patch / 90mm colour ink japanese

patches/balanced-circular/stf-n1-balanced-patch-90mm-colour-ink-japanese

SVG57 KBPDF27 KBPNG185 KB
MD

Readme

patches/bilingual-studies/README

MD2 KB
JSON

Spacing review

patches/bilingual-studies/spacing-review

JSON1 KB

Fonts and licences

Original font files, licences and source checksums.

TTF

epilogue / Epilogue[wght]

fonts/epilogue/Epilogue[wght]

TTF198 KB
TTF

notosansjp / NotoSansJP[wght]

fonts/notosansjp/NotoSansJP[wght]

TTF9.1 MB

Guide

The PDF edition of this browser guide.

PDF

Stand the fight brand guide v1

guide/stand-the-fight-brand-guide-v1

PDF11.0 MB

Context and mockups

Illustrative applications and review images.

Embroidered circular patch mockup

Embroidered circular patch mockup

previews/embroidered-circular-patch-mockup

PNG3.8 MB
Embroidered patch mockup

Embroidered patch mockup

previews/embroidered-patch-mockup

PNG3.4 MB

Source files

Rebuild scripts, vector source and the selected reference.

PY

Balance patch

source/balance_patch

PY5 KB
PY

Check exports

source/check_exports

PY7 KB
TXT

Circular patch mockup prompt

source/circular-patch-mockup-prompt

TXT1 KB
PY

Download fonts

source/download_fonts

PY1 KB
TXT

Patch mockup prompt

source/patch-mockup-prompt

TXT2 KB
Working files. Logos are outlined and need no installed fonts. Editable social and print SVG templates contain labelled text fields; install the supplied fonts and replace those fields before use. White and reverse logos are shown on dark backgrounds here. Patch files are actual-size vector artwork for supplier digitisation and a sew-out. The embroidered photographs are illustrative mockups, not physical samples. Font licences are included with each family; the guide embeds a renamed Japanese font subset for offline viewing.